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Welcome to Python for Marketing Research and Analytics

The book is available now.


The repository with all code files, notebooks and data is at:

The data files for each chapter are in the Data subdirectory.

The chapter notebooks are in the notebooks subdirectory. Browse the chapter notebooks in Colab here.

The functions generated in each chapter are in the python_marketing_research_functions subdirectory. They can be installed using:

pip3 install python_marketing_research

And then run locally, for example:

from python_marketing_research_functions import chapter2

adder = chapter2.Adder(3, 4)


Any errors can be submitted to at

All known errors will be listed here.