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python-marketing-research.github.io

Welcome to Python for Marketing Research and Analytics

The book is available now.

Repository

The repository with all code files, notebooks and data is at: https://github.com/python-marketing-research/python-marketing-research-1ed

The data files for each chapter are in the Data subdirectory.

The chapter notebooks are in the notebooks subdirectory. Browse the chapter notebooks in Colab here.

The functions generated in each chapter are in the python_marketing_research_functions subdirectory. They can be installed using:

pip3 install python_marketing_research

And then run locally, for example:

from python_marketing_research_functions import chapter2

adder = chapter2.Adder(3, 4)

Errata

Any errors can be submitted to python.marketing.research at gmail.com.

All known errors will be listed here.